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UX consulting for startups and growing businesses looking to make better design decisions, faster.
UX Strategy and Discovery
I help e-commerce and SaaS teams understand how users experience their product, where friction occurs, and how those issues impact conversion, retention, and adoption. Through structured UX audits, usability testing, persona development, and journey mapping, I uncover usability gaps, behavioral patterns, and missed opportunities that often go unnoticed.
This work creates a clear, shared understanding of user needs across teams, aligning stakeholders around real evidence rather than assumptions. The result is more focused, confident design decisions - prioritized by impact and directly tied to measurable business outcomes such as improved usability, higher engagement, and stronger long-term product performance.
Site Optimization and Improvement
Clear structure makes products easier to find and content easier to understand. I help organize content, categories, and navigation in a way that reflects how users actually think and browse, reducing confusion and unnecessary friction along the way. This ensures users can quickly locate what they need, whether they’re exploring for the first time or returning to complete a task.
Through content curation, category refinement, and navigation optimization, I create information architectures that support both usability and long-term scalability. The result is improved findability, smoother user journeys, and product structures that make even complex offerings feel intuitive and easy to navigate.
UX and Product Design
I design clear, intuitive interfaces that support both user goals and business outcomes. From user flows and wireframes to interactive prototypes, I translate strategy and research insights into practical, testable solutions that teams can validate early and iterate with confidence. This approach helps reduce rework while keeping design decisions focused on what matters most.
Visual design including UI design, branding elements, and logo design, is applied thoughtfully to reinforce clarity and consistency across the product. The result is consistent cohesive, and usable interfaces that feel polished, align with brand intent, and are built to scale as your product and business continues to grow.
Online Tutoring and Review
I offer one-on-one UX tutoring and portfolio reviews for designers, career-changers, and product professionals looking to strengthen their skills and confidence. Sessions are tailored to your goals, whether you’re learning core UX fundamentals, preparing for a role transition, or refining real project work.
Through structured guidance, practical exercises, and constructive feedback, I help you improve your design thinking, process, and execution. Portfolio reviews focus on clarity, storytelling, and decision-making, ensuring your work communicates intent and impact, not just for visuals, but also industry expectations and ideation.