The Little Spoon Cafe, imagine a cosy, small but bustling cafe in downtown Toronto, where university students tap away on their MacBooks and the air is filled with freshly ground coffee beans. You order your latte and a warm croissant, and as you turn around you bump into a tall, dark featured gentleman. You excuse yourself, he smiles. You walk to your table next to the red brick wall thinking to yourself, "That guy looks familiar". After several minutes, that thought catches up to you, it was non-other than Hugh Jackman.

Back to reality. This is a piece of possible branding for a cafe, the colour palette is minimal, pastel blue and dark cream. There are two icons which are important to the design, these are the line art skyline of Toronto, and the blue spoon.