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Ryobi
Concept Project | UX & UI Design | Mobile App
A streamlined product and checkout experience designed to eliminate page transitions, support easy comparison, and highlight Ryobi’s shared battery ecosystem within a single, continuous UI.
The Challenge
Ryobi’s product ecosystem spans a wide range of tools built around a single, compatible battery platform. Despite this advantage, traditional e-commerce patterns often fragment discovery, comparison, and checkout across multiple pages—forcing users to switch context, reload pages, and reorient themselves at each step. This creates unnecessary friction, increases cognitive load, and interrupts purchase momentum.
The challenge was to design a streamlined, connected browsing and checkout experience that reduces page transitions, supports effortless product comparison, and keeps users oriented throughout the journey. A core goal was to surface Ryobi’s universal battery compatibility as a central value proposition, while creating a seamless path from initial discovery through to checkout.
This concept explores how a continuous, single-interface approach could improve clarity, speed, and confidence in the purchasing process.
Brainstorming & Ideation
Early ideation focused on challenging the conventional separation between category pages, product detail pages, and checkout flows. Instead of moving users between disconnected screens, the experience was designed around a category-and-product hybrid model where users could browse multiple products while remaining on the same page.
Maintaining persistent context became a key principle. The overall layout remains stable as users scroll through products, with content updating dynamically rather than reloading. This helps users stay oriented and reduces the mental effort required to compare options. Ryobi’s battery system was treated as an anchor element within the interface—visually fixed and consistent across products—to reinforce compatibility and eliminate repeated decision-making.
To keep the interface clean and approachable, product details were progressively disclosed. Core information remains visible and scannable by default, while deeper specifications are revealed only when users explicitly choose to view them. This balance allows users to explore freely without breaking flow, while still accessing detailed information when needed.
Wireframing & Prototyping
Low-fidelity wireframes were created to test layout stability, scrolling behavior, and content hierarchy before moving into interactive prototyping. As users scroll through product imagery, a dynamic product panel updates in place to reflect the current item’s name, price, and key specifications—eliminating the need for page transitions.
Detailed product information is revealed inline through an optional expanded layer rather than a separate product page, preserving continuity. The battery module remains fixed throughout product changes, visually reinforcing ecosystem compatibility. Once a product is added to cart, the cart and checkout flow slide in from the side, maintaining visual and spatial continuity with the browsing experience.
Prototypes were refined to ensure transitions felt fast, intentional, and cohesive—supporting the perception of a single, unified system rather than a sequence of disconnected screens.
Final Results
The final concept delivers a fluid, end-to-end shopping experience that keeps users on one continuous page from browsing through checkout. By removing unnecessary page loads and back-and-forth navigation, the experience significantly reduces friction and preserves purchase momentum.
Product comparison becomes faster and more intuitive, as users can scan and switch between options without losing context. The persistent battery element reinforces Ryobi’s ecosystem advantage, strengthening system-level messaging throughout the journey. A slide-in cart and checkout further shorten the path to purchase while reducing abandonment risk.
The connected UI pattern is also highly scalable, providing a flexible design system that can extend across additional product categories and accessories. Overall, the concept demonstrates how a focus on continuity, clarity, and interaction design can transform a traditional e-commerce flow into a more intuitive, confident, and engaging buying experience.
All designs are the intellectual property of Martin Madeanu.